News Summary
Coronado is gearing up for Small Business Saturday on November 25 with a Shopping Passport event by Coronado MainStreet. This initiative encourages residents and visitors to support local businesses by collecting stickers from participating stores to enter a prize drawing. Along with a vibrant shopping experience enhanced by live entertainment and a visit from Santa, shoppers can win Coronado Currency prizes. The event emphasizes the importance of supporting local businesses, especially as they recover from the pandemic’s effects.
Coronado is set to celebrate Small Business Saturday with a special Shopping Passport event organized by Coronado MainStreet on November 25. This event aims to encourage local residents and visitors to support small, independent businesses in the area by providing an engaging shopping experience coupled with opportunities to win prizes.
Shoppers participating in the event will have a chance to enter a drawing for multiple prizes, including $250, $100, and $50 in Coronado Currency, by collecting stickers from various participating stores in the city. This initiative not only promotes shopping at local businesses but also creates a fun and interactive way for the community to engage with their merchants.
The event will run from 10 a.m. to 5 p.m., featuring lively entertainment at different locations along the shopping route. Participants can enjoy live music and a special visit from Santa as they shop. Stores involved in the event may also offer unique surprises to enhance the shopping experience.
To participate in the drawing, shoppers will need to collect at least five stickers from a selection of participating merchants. Once they have gathered the stickers, they can submit their completed Shop Small Passports either at the MainStreet table in Rotary Plaza or to any participating store to be entered into the raffle.
The promotional Shop Small Passports will be distributed in the November 22 edition of the Coronado Eagle & Journal. Coronado MainStreet has emphasized the vital role that local businesses play in the community’s economy and the importance of supporting them, especially in a time when many are still recovering from the impacts of the COVID-19 pandemic.
Supporting local businesses has become increasingly crucial, as illustrated by the success of establishments like Figjam Estate Winery. Established in 2017 by local residents Jeff Jakus and Bev Burroughs as a hobby, the winery has developed into a thriving business with a unique identity, showcased in its hand-painted wine labels that are available at various retailers throughout Coronado and San Diego.
The Coronado Chamber of Commerce is actively supporting local businesses under the leadership of Executive Director Rena Clancy. The Chamber is facilitating engagement opportunities and providing resources to help enhance the area’s business landscape. Recent community partnerships have resulted in collaborative events, such as the annual Coronado Holiday Parade and the Art & Wine Festival, which aim to promote local talent and foster community spirit.
Despite improvements in community business health after the challenges posed by the COVID-19 pandemic, Rena Clancy acknowledges the continuing challenges of inflation and rising operational costs that small businesses face today. The collaboration between the Chamber of Commerce and various local organizations, including the Coronado Schools Foundation, seeks to amplify support for businesses in the area and connect them with community members.
This year’s Shopping Passport event is anticipated to draw numerous participants eager to contribute to the local economy while enjoying a festive shopping environment. It reinforces the community’s spirit of coming together to support local entrepreneurship and highlights the dynamic character of Coronado’s business scene.
As the event date approaches, residents are encouraged to mark their calendars and prepare to explore the diverse range of shops that the city has to offer, while also taking advantage of the opportunity to win exciting prizes during this community-centered event.
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Additional Resources
- 10 News: Local Businesses in Coronado Look Forward to Shop Small Saturday
- Wikipedia: Coronado, California
- Coronado News: Local Couple Transformed a Retirement Hobby into a Thriving Business
- Google Search: Coronado business support
- Coronado Times: The Coronado Chamber of Commerce Bettering Local Businesses
- Encyclopedia Britannica: Business
- Coronado Times: Coronado Considers Clean Energy Switch
- Google News: Coronado business community
Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
