Sacramento, California, September 7, 2025
News Summary
In a significant shift towards digital innovation, five restaurants in Sacramento will start accepting Bitcoin and other cryptocurrencies as payment. This initiative aims to attract younger customers and reduce traditional payment processing fees. Customers can purchase gift cards via QR codes, marking a modern approach in the dining industry. The upcoming press conference will formally announce the participating businesses and showcase the intersection of food and financial advancement, reflecting a growing trend in cryptocurrency adoption.
Sacramento, California – Five restaurant chains in Sacramento are set to embrace the cryptocurrency trend by accepting Bitcoin and other digital currencies as payment. This innovative move comes as part of a broader initiative aimed at attracting younger clientele and reducing operating costs associated with traditional payment methods.
The co-owner of Brookfields Restaurants, Stacy Marr, announced that customers will soon be able to purchase $50 gift cards by scanning a QR code, making transactions with popular cryptocurrencies like Bitcoin and Tether. The restaurant has been serving the community for over 40 years and has witnessed a significant shift in payment methods—from 85% cash payments in the 1980s to an estimated 85-87% credit card payments in recent years.
In addition to Brookfields, three other restaurant chains and a local winery will adopt the cryptocurrency payment option through Foodtoken.net. This digital platform enables businesses to process cryptocurrency transactions at a fraction of the cost of traditional credit card fees. This cost efficiency is significant, as Marr revealed she incurs between $360,000 to $400,000 annually in credit card fees alone.
To promote this development, a press conference will take place on Friday at noon on the West Lawn of the State Capitol. The event will feature representatives from the five participating restaurant chains, food samples, and speeches from key figures, including Bryan Barton, CEO of Foodtoken.net, and Congressman Kevin Kiley, who supports the initiative as a way to position Sacramento as a leader in financial innovation.
According to a Gallup poll, approximately 1 in 7 adults in the U.S. currently owns cryptocurrency, while 60% express no interest in investing in it. This highlights a growing interest in digital currencies, although skepticism remains among a majority of the adult population. To address these concerns, recent legislation aimed at regulating aspects of the cryptocurrency market has been signed into law, with the intention of boosting confidence among crypto-skeptics, as noted by California Representative Kevin Kiley.
As more businesses adopt cryptocurrency payment options, Barton emphasized that increasing transactions in this realm is vital for enhancing its overall market viability. The emerging trend reflects a shift in consumer preferences, especially among younger customers who are more open to utilizing digital currency in everyday purchases.
This pioneering effort in Sacramento aligns with global trends where businesses are increasingly adopting cryptocurrency to cater to tech-savvy consumers. By integrating these advanced payment options, restaurants are not only enhancing customer convenience but also positioning themselves to capitalize on a rapidly evolving financial landscape.
About the Press Conference
The press conference will serve as a platform to officially announce the participating restaurant chains and the details of the cryptocurrency payment implementation. Attendees can expect to hear from industry leaders and taste offerings from the restaurants involved, showcasing the intersection of food entrepreneurship and financial innovation.
Conclusion
The adoption of cryptocurrency payment options by Sacramento restaurants marks a significant shift in the dining industry, reflecting changing consumer habits and a push toward financial advancement. This initiative could pave the way for a wider acceptance of digital currencies across various sectors, setting an example for other communities nationwide.
FAQ Section
What cryptocurrencies will be accepted by these restaurants?
The restaurants will primarily accept Bitcoin and Tether through the Foodtoken.net platform.
How can customers pay using cryptocurrency?
Customers can purchase a $50 gift card by scanning a QR code available at the restaurants.
What is the benefit of accepting cryptocurrency for businesses?
Accepting cryptocurrency can reduce transaction fees compared to traditional credit card processing, potentially lowering operating costs for businesses.
When will the press conference announcing this initiative take place?
The press conference is scheduled for Friday at noon on the West Lawn of the State Capitol.
Is cryptocurrency ownership common among the general population?
According to a Gallup poll, approximately 1 in 7 adults in the U.S. owns cryptocurrency, while a significant portion does not show interest in it.
Deeper Dive: News & Info About This Topic
- Fox40: Sacramento Restaurants to Accept Bitcoin and Other Cryptocurrencies
- Wikipedia: Cryptocurrency
- Sacramento Bee: Capitol Alert
- Google Search: California cryptocurrency legislation
- KFBK: Capitol Event Announces Five Restaurant Chains Will Accept Bitcoin
- Google Scholar: Cryptocurrency adoption
- Sacramento Bee: The State Worker
- Encyclopedia Britannica: Cryptocurrency
- Fox40: Vegan Eatery Burger Patch to Close After 8 Years
- Google News: Restaurant cryptocurrency payments
Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
