California, September 3, 2025
News Summary
California’s beverage alcohol sector is poised for change with Q MIXERS’ new partnership with Breakthru Beverage Group. This collaboration comes as RNDC exits the market and will expand Q MIXERS’ distribution to 14 states, starting from September 2, 2025. The partnership aims to enhance the presence of Q MIXERS’ premium mixers across California, bolstered by Breakthru’s successful track record in beverage distribution.
California Expands Beverage Market with Q MIXERS and Breakthru Beverage Group Partnership
California’s beverage alcohol market is set to undergo significant changes as Q MIXERS announces an expanded partnership with Breakthru Beverage Group. This development comes in light of Republic National Distributing Company’s (RNDC) exit from the California market. The new partnership aims to elevate Q MIXERS’ distribution across 14 states, officially transitioning on September 2, 2025.
As the largest beverage alcohol market in the United States, California presents a prime opportunity for both Q MIXERS and Breakthru Beverage Group to drive growth and enhance their product offerings. Betsy Frost, CEO of Q MIXERS, expressed optimism about the partnership, anticipating that it will lead to substantial success and reach new heights for the brand. Alongside her, David Brenner, Vice President of Sales at Q MIXERS, emphasized the excitement surrounding the deepening relationship with Breakthru.
The partnership reflects Breakthru’s consistent track record of delivering strong results for Q MIXERS, a brand recognized for its premium mixers crafted with clean ingredients, bold flavors, and high carbonation. Q MIXERS aims to improve the cocktail and mocktail experiences for both consumers and bartenders through this collaboration.
Strategic Partnership Goals
Amanda Hale, Senior Vice President of Business Development at Breakthru, underlined the enthusiasm for expanding their partnership into the influential California market. The goal is to drive distribution growth and amplify Q MIXERS’ presence across all channels within California.
Q MIXERS’ impressive product portfolio includes offerings such as Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES. These mixers are designed to complement various beverages and elevate the overall drinking experience.
Breakthru Beverage Group Overview
Breakthru Beverage Group is a leading beverage wholesaler operating in 16 markets across the United States, reporting annual sales exceeding $8.6 billion. The company has been recognized as a “US Best Managed Company” for four consecutive years, reinforcing its reputation within the industry.
With the partnership in motion, both Q MIXERS and Breakthru Beverage Group are well-positioned to disrupt the premium mixer category and capitalize on upcoming opportunities in the California market and beyond. The synergies developed between the two companies are expected to encourage distribution growth and further solidify their standing in the beverage industry.
Conclusion
The expanded partnership between Q MIXERS and Breakthru Beverage Group marks a crucial shift in the California beverage sector. As RNDC exits, this collaboration enables Q MIXERS to tap into a potent market while reinforcing Breakthru’s portfolio. A growing emphasis on premium mixers aligns with consumer preferences for quality and unique flavor profiles, setting the stage for future success.
Frequently Asked Questions
What is the new partnership between Q MIXERS and Breakthru Beverage Group?
The partnership aims to expand Q MIXERS’ distribution into California and 13 other states following RNDC’s exit from the California market.
When is the transition for the partnership scheduled to take place?
The transition is set to officially occur on September 2, 2025.
What products does Q MIXERS offer?
Q MIXERS provides a variety of premium mixers including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES.
How is Breakthru Beverage Group recognized in the industry?
Breakthru Beverage Group is a leading beverage wholesaler with annual sales exceeding $8.6 billion and has been recognized as a “US Best Managed Company” for four consecutive years.
What impact does this partnership expect to have on the market?
The partnership aims to drive distribution growth in California and enhance the presence of premium mixers in the beverage market.
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership with Breakthru Beverage Group
- New York Times: Step Brothers Catalina Wine Mixer
- Bevnet: Q MIXERS Names Betsy Frost as CEO
- Wikipedia: California
- PR Newswire: Q MIXERS and Tao Group Hospitality Partnership
Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
