News Summary
Pedal & Stem, a newly launched floral subscription service in Coronado, offers eco-friendly flower delivery options. Founded by friends Ava Radding and Stephanie Clegg, the service features unique bouquets delivered weekly or bi-weekly using a pink electric bicycle. Each arrangement embraces a rustic aesthetic and seasonal variety, ensuring freshness. Additionally, Pedal & Stem plans to introduce special holiday bouquets and a DIY Bloom Bar. A promotional discount is available for local residents, fostering community engagement through collaboration with other local businesses.
Coronado – A new floral subscription service has recently launched in Coronado, providing eco-friendly flower delivery options to local residents. Named Pedal & Stem, the service is the brainchild of friends Ava Radding and Stephanie Clegg, who have been collaborating on this venture since its inception just two weeks ago.
Pedal & Stem specializes in offering two subscription plans for flower deliveries, with options for both weekly and bi-weekly services. Customers can choose to receive fresh floral bouquets every week for $120 per month, or opt for bi-weekly deliveries priced at $80 per month. Every Tuesday, the flowers are delivered using a distinctive pink electric bicycle, emphasizing the business’s commitment to environmentally friendly practices.
The bouquets provided by Pedal & Stem are designed with a rustic and wild aesthetic, incorporating a variety of natural elements that reflect the seasonal availability of flowers. This means that clients can look forward to a unique arrangement each week, hand-wrapped in newsprint paper and tied with twine instead of using traditional vases. Customers have the flexibility to either leave their own vases out for deliveries or have the bouquets placed in a secure location.
Radding and Clegg have harnessed their individual skills to bring Pedal & Stem to life. Clegg, with her background in marketing consulting, has resided in Coronado since 2020 and also operates a natural Epsom salt-based bath line called Better Bath Better Body. She has also established The Monarch Soul, a creative and personal development space located at 1123 10th Street, where various workshops for both children and adults are offered to promote creativity and self-discovery.
Upcoming events at The Monarch Soul include a floating sound bath experience on a yacht scheduled for October 18, which is limited to 30 participants, as well as Yoga on Paddleboards and an astrology workshop. These additional activities demonstrate Clegg’s commitment to community engagement through multifaceted offerings.
Ava Radding, who previously worked as a bookkeeper, has now pivoted to running her own esthetician business called Beauty by Ava. This local enterprise specializes in beauty treatments such as brow lamination, shaping, and lash lifts. Radding moved to Coronado from Ojai three years ago, drawn to the community’s charm and support. First-time clients at Beauty by Ava can take advantage of a 25% discount during September.
Looking ahead, Pedal & Stem is planning to expand its services to include seasonal bouquets for holidays such as Halloween and Christmas. Additionally, the business will offer custom flower arrangements for special events and maintain a DIY Bloom Bar for those interested in getting hands-on with their floral designs.
To entice local customers, Pedal & Stem is currently providing a special promotional discount of $30 off the first month’s subscription for readers of the Coronado Times. The offer can be accessed using the code CORONADOTIMES30 during sign-up.
All three businesses—Pedal & Stem, The Monarch Soul, and Beauty by Ava—share a presence on Instagram, allowing for enhanced customer engagement and promotion within the community. This interconnected network aims to foster a sense of locality and collaboration among residents in Coronado.
As the floral subscription market continues to grow, Pedal & Stem positions itself as a viable option for consumers seeking sustainable and aesthetically pleasing floral arrangements delivered right to their doors.
Deeper Dive: News & Info About This Topic
HERE Resources
Coronado Flower Show 2025 Unveils ‘Cirque des Fleurs’ Theme
Additional Resources
- Coronado Times: Pedal & Stem Delivers Bouquets of Joy by Bike
- Coronado News: Annual Coronado Flower Show
- San Diego Union-Tribune: Community Events in San Diego County
- Wikipedia: Floriculture
- Encyclopedia Britannica: Flower
Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
