News Summary
Doreen Genmark Heath has been named the Local Director of Public Relations for the Coronado Island Film Festival. With 18 years of experience in branding and PR, she aims to strengthen the festival’s local engagement as it celebrates its 10th anniversary. Heath’s extensive background with global brands and her community-focused initiatives promise to enhance CIFF’s outreach and storytelling mission, ensuring the festival continues to thrive as a cultural cornerstone in Coronado.
Coronado, California
The Coronado Island Film Festival (CIFF) has appointed Doreen Genmark Heath as the new Local Director of Public Relations, coinciding with the festival’s 10th anniversary. In her new role, Heath aims to enhance the festival’s local presence and engagement within the community, working closely with the festival’s national communications partner, Scenario PR.
Doreen Genmark Heath brings over 18 years of experience in brand strategy, public relations, and marketing, a valuable asset for the film festival’s outreach efforts. She is the founder of re:deefined Creative, a branding agency she established in 2007. Before starting her business, she served as the Head of PR at MNO International, where she honed her skills in managing diverse brand narratives.
Heath has collaborated with renowned lifestyle and fashion brands such as Under Armour, Victoria Beckham, and Ted Baker. Her expertise spans international business acumen, diversity-driven storytelling, and brand reinvention—qualities that are expected to significantly contribute to the CIFF’s growth and engagement strategies.
Role and Responsibilities
As the Local Director of Public Relations, Heath will oversee CIFF’s regional outreach strategy, focusing on enhancing community engagement and media relations. She will be responsible for developing narratives and media materials that resonate with the festival’s mission of storytelling, a central theme in both cinema and the CIFF programming.
Heath’s Background
Doreen Genmark Heath was born in Uganda, raised in Stockholm, and now resides in San Diego. In addition to her professional pursuits, she maintains a balance between her career and family life, being a mother to children who are graduates of Notre Dame and UCLA. Her interests include traveling, exploring food and culture, and coaching track and field.
In her personal endeavors, Doreen initiated a “Female Fridays” tradition to foster connections with friends and peers, reflecting her commitment to community building.
CIFF’s Mission
The Coronado Island Film Festival was founded to enhance the film culture community within Coronado, California. Over the years, the festival has gained recognition for its focus on storytelling, creating a platform for filmmakers to showcase their work and connect with audiences. As CIFF celebrates its milestone anniversary, the addition of Heath to the team is seen as a promising development aimed at further engaging the local community and expanding the festival’s reach.
In summary, the appointment of Doreen Genmark Heath as the Local Director of Public Relations for the Coronado Island Film Festival marks a new chapter for the festival. Her extensive experience in the field of public relations and brand strategy is expected to propel CIFF forward in its mission of fostering a love for storytelling within the film community.
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Additional Resources
- Coronado News: Film Festival Welcomes Doreen Genmark Heath as Director of Public Relations
- Coronado Times: CIFF Announces 2024 Leonard Maltin Industry Tribute Awards Gala Honorees
- There’s San Diego: Coronado Island Film Festival
- Hollywood Reporter: 2025-2026 Awards Season Calendar
- Wikipedia: Coronado, California
Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
