News Summary
The Coronado Island Film Festival (CIFF) is celebrating its 10th anniversary with the appointment of Doreen Genmark Heath as the new Local Director of Public Relations. With over 18 years of experience, Doreen aims to enhance the festival’s community engagement and outreach as it prepares for the milestone celebration. Her diverse background and expertise in storytelling are expected to amplify CIFF’s local presence and bring in larger audiences, making this year’s celebration truly memorable.
Coronado, California – The Coronado Island Film Festival (CIFF) is gearing up for its 10th anniversary and has recently appointed Doreen Genmark Heath as its new Local Director of Public Relations. This strategic move is expected to enhance the festival’s outreach and engagement within the community as it prepares for its milestone celebration.
Doreen Genmark Heath, the founder of re:deefined Creative, brings over 18 years of experience in brand strategy, public relations, and marketing leadership to her new role. Having established her creative agency in 2007, she has developed a robust skill set that includes international business acumen, diversity-driven storytelling, and brand reinvention. Doreen’s extensive background includes serving as Head of PR at MNO International, where she collaborated with high-profile brands such as Under Armour, Victoria Beckham, and Ted Baker.
Doreen’s unique perspective is shaped by her life experiences as a three-time immigrant; she was born in Uganda, raised in Stockholm, and currently resides in San Diego. This diverse background adds to her narrative-building capabilities, making her a valuable asset to CIFF as it seeks to further its mission and community engagement.
In her role, Doreen will be responsible for overseeing CIFF’s regional outreach strategy. This includes crafting compelling narratives, developing media materials, and engaging with community partners and stakeholders. Her collaboration with national communications partner Scenario PR is intended to amplify CIFF’s local presence, drawing in wider audiences and increasing participation in the festival’s activities.
Merridee Book, CEO and Artistic Director of CIFF, expressed enthusiasm for Doreen’s appointment, noting her creative vision and extensive experience in the industry. The festival aims to leverage Doreen’s expertise to strengthen its narrative and enhance its visibility as it approaches the significant 10th anniversary milestone.
As Doreen steps into her new role, she emphasizes her passion for storytelling and her commitment to supporting CIFF’s mission. Alongside her professional endeavors, she maintains a rich personal life, enjoying activities such as traveling, exploring food and culture, and dedicating time to family and community. Doreen is a mother to a graduate from both Notre Dame and UCLA, as well as a middle school daughter, and is actively involved in her community by coaching youth in track and field. Additionally, she nurtures friendships and relationships through a tradition called “Female Fridays.”
In anticipation of the anniversary celebration, CIFF is also planning a variety of events and initiatives. To facilitate these plans, sponsorship opportunities will be available for interested parties, further inviting community involvement in the festivities.
With Doreen Genmark Heath at the helm of public relations, CIFF is poised to celebrate its 10th anniversary in a way that honors its past while looking forward to a bright future. Doreen’s leadership in community outreach and storytelling is expected to elevate the film festival, bringing together a diverse audience to celebrate the art of cinema on Coronado Island.
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Additional Resources
- Coronado News: Film Festival Welcomes Doreen Genmark Heath
- Wikipedia: Coronado, California
- Coronado Times: CIFF Movie on the Beach – Mamma Mia
- Google Search: Coronado Island Film Festival
- San Diego Union Tribune: Coronado Film Festival to Honor Star of Sing Sing
- Encyclopedia Britannica: Film
- Coronado Times: CIFF Opens Film and Script Submissions for 2025 Festival
- Google News: Coronado News
Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
