South Willamette Valley, Oregon, September 12, 2025
News Summary
WarRoom Cellars has completed the acquisition of Iris Vineyards, a renowned winery in the South Willamette Valley of Oregon. Having operated for 25 years, Iris Vineyards is known for its exceptional pinot noir, pinot gris, and chardonnay wines. The previous owners, Pamela Frye and Richard Boyles, will retain ownership of their vineyards while separating the Iris brand from their production facility through this strategic transaction. This acquisition reflects a shift in strategy for both companies, expanding WarRoom Cellars’ portfolio into Oregon’s esteemed wine market.
Oregon
WarRoom Cellars, a California-based wine company, has officially acquired Iris Vineyards, a well-established winery located in the South Willamette Valley of Oregon. This vineyard has been in operation for 25 years and is known for its focus on producing high-quality wines.
The previous owners of Iris Vineyards, Pamela Frye and Richard Boyles, both aged 68, decided to sell their business, which includes the Cottage Grove winery and its inventory. The specific financial terms of the acquisition have not been publicly disclosed.
This acquisition primarily focuses on the Iris brand and its three main wines: pinot noir, pinot gris, and chardonnay, all sourced from the Willamette Valley appellation. Boyles indicated that, considering the current buyers’ market for wine properties, separating the Iris brand from the winery itself was the most viable option for them to exit the business.
Notably, Frye and Boyles will retain ownership of their vineyards and the estate surrounding their residence. As part of the transaction, Andy Steinman of Global Wine Partners advised on the deal and will assist Frye and Boyles in finding a buyer for their production facility, which is separate from the brand acquired by WarRoom Cellars.
WarRoom Cellars is expanding its portfolio by developing Iris Vineyards as its first brand from Oregon, enhancing its existing range that primarily comprises wines from California and a few from Washington state. The company has a diverse portfolio that includes respected brands such as Bonny Doon Vineyard, Lapis Luna, Lyeth Estate, Parducci Cellars, and Toad Hollow Vineyards.
Background on WarRoom Cellars and Iris Vineyards
WarRoom Cellars has established itself as a significant presence in the wine industry through its focus on quality and diverse geographic sourcing. By incorporating Iris Vineyards into its portfolio, WarRoom Cellars aims to leverage the rich wine culture of Oregon, known for its premium pinot noir and other varietals.
Iris Vineyards itself has built a strong reputation over the past quarter-century, especially known for its pinot noir, which has received several accolades. The merger signifies a notable shift in strategy for both the buyers and sellers, with WarRoom Cellars looking to broaden its footprint on the West Coast wine scene.
This acquisition is indicative of the growing trend where established brands are joining forces with larger companies to enhance their market presence and streamline operations amidst evolving market dynamics.
Conclusion
The acquisition of Iris Vineyards by WarRoom Cellars marks a significant development in the Oregon wine industry, promising exciting possibilities for both brands. As WarRoom Cellars grows its portfolio, Iris Vineyards stands to benefit from the resources and distribution efforts of a larger entity, while Frye and Boyles maintain their established vineyards.
FAQ Section
What is the significance of WarRoom Cellars acquiring Iris Vineyards?
The acquisition expands WarRoom Cellars’ portfolio into Oregon, adding a well-regarded brand known for its pinot noir, pinot gris, and chardonnay, while allowing the original owners to maintain their vineyards.
What wines are associated with Iris Vineyards?
Iris Vineyards is primarily known for producing pinot noir, pinot gris, and chardonnay, sourced from the Willamette Valley.
Who are the previous owners of Iris Vineyards?
The previous owners of Iris Vineyards are Pamela Frye and Richard Boyles, both of whom are exploring their exit from the business while retaining ownership of their vineyards.
Key Features of the Acquisition
| Feature | Details |
|---|---|
| Acquirer | WarRoom Cellars, California |
| Brand Acquired | Iris Vineyards |
| Established | 25 years ago |
| Location | South Willamette Valley, Oregon |
| Focus Wines | Pinot noir, pinot gris, chardonnay |
| Previous Owners | Pamela Frye and Richard Boyles |
| Advising Firm | Global Wine Partners |
Deeper Dive: News & Info About This Topic
- KGW: Willamette Valley Vineyard Acquired
- Wine Business: Acquisition News
- Oregon Live: Ste Michelle Wine Estates Purchases
- GlobeNewswire: Stoller Wine Group Acquires Elouan
- Oregon Wine Press: Duck Pond Purchased
- Wikipedia: Oregon Wine
- Encyclopedia Britannica: Wine
- Google Search: Oregon Wine Industry
- Google Scholar: Oregon Wine Acquisitions
- Google News: Oregon Wine News
Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
