News Summary
Vince Gilligan announced his new AppleTV+ series ‘Pluribus’ at San Diego Comic-Con, set to premiere on November 7, 2025. The show stars Rhea Seehorn and will feature a unique premise. Gilligan’s previous works set the stage for high expectations as the series aims to blend dark humor and storytelling. Promotion of the show included free donuts at an event, generating excitement around its two-season order. With a substantial budget and a teaser trailer, anticipation is building for this innovative project.
San Diego Welcomes New AppleTV+ Series Announcement
Vince Gilligan, the acclaimed creator behind “Breaking Bad” and “Better Call Saul,” has announced a new series titled “Pluribus,” which is set to premiere on AppleTV+ on November 7, 2025. The announcement was made during a surprise event at San Diego Comic-Con, where attendees enjoyed free donuts from a pop-up truck named “Happiness.”
The promotion featured a unique marketing strategy, with Gilligan appearing alongside show star Rhea Seehorn at the donut truck located near the PAC-MAN Cafe in downtown San Diego. As part of the promotion, the free donuts aimed to generate excitement for the series ahead of its release.
Show Details and Cast
“Pluribus” has already secured a promising future, having received a green light for two seasons on AppleTV+. The series will star Rhea Seehorn, who played Kim Wexler in “Better Call Saul,” alongside Karolina Wydra and Carlos-Manuel Vesga. The plot revolves around a unique premise where “The most miserable person on Earth must save the world from happiness,” offering a blend of dark humor and introspective storytelling.
The setting of the show will take place in Albuquerque, New Mexico, a location familiar to fans of Gilligan’s previous works. The first season will consist of nine episodes, beginning with a two-episode drop, followed by weekly installments. The series is described as an independent original story and is not connected to the established “Breaking Bad” universe.
Production Details and Future Trajectory
The production of “Pluribus” has generated significant anticipation, especially following the successful conclusion of “Better Call Saul” nearly three years prior. Gilligan’s reputation for crafting compelling narratives has fans eager for new content. Apple first secured the rights to the series back in 2022 following a competitive bidding war among multiple networks, highlighting the strong interest in Gilligan’s work.
The budget for each episode is expected to exceed $15 million, indicating a substantial investment in the series’ production quality. Alongside the announcement at Comic-Con, a teaser trailer was unveiled, featuring unsettling visuals that added to the intrigue surrounding the show. In the trailer, a donut employee is seen licking donuts and returning them to a box labeled “help yourself,” further amplifying the show’s eerie tone.
Looking Ahead
Loyal fans of Gilligan’s previous shows can expect more promotional content leading up to the series premiere, building anticipation for what promises to be a unique viewing experience. The combination of intense subject matter and Gilligan’s signature style is likely to resonate with audiences, as they tune in to see how the storyline unfolds.
The excitement for “Pluribus” stems not only from its creative pedigree but also from the innovative promotional strategies employed during its announcement. As news of this engaging new series spreads, it has generated significant buzz within the entertainment community and among fans alike.
Deeper Dive: News & Info About This Topic
HERE Resources
Apple TV+ Faces Struggles Despite Growing Subscription Base
Additional Resources
- Fox 5 San Diego
- Wikipedia: Vince Gilligan
- Empire Online
- Google Search: Vince Gilligan Pluribus
- Orbital Today
- Encyclopedia Britannica: Television
- 9to5Mac
- Google News: Pluribus series
- AppleInsider
- Google Scholar: Vince Gilligan
- TV Insider

Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.