News Summary
San Diego County’s luxury home sales are experiencing a marked slowdown as affluent buyers hesitate amidst economic uncertainties. Properties priced over $6 million now average 633 days on the market, a significant increase from the prior year’s 400 days. In contrast, homes priced between $750,000 and $1 million sell in just 77 days, highlighting a stark disparity in market demand. With an 8.6% decline in pending luxury sales, the region is witnessing its lowest activity levels in over a decade and showcasing shifting buyer trends.
San Diego County is experiencing a notable slowdown in luxury home sales as economic uncertainties loom large over affluent buyers. Homes priced at $6 million and above are now averaging a staggering 633 days on the market as of late May 2025, a significant increase from the 400 days recorded the previous year. Meanwhile, properties in the $4 million to $5.9 million range have also seen a rise in average days on the market, now standing at 308 days compared to 147 days in 2024.
In sharp contrast, homes closer to the median price range of $750,000 to $1 million are enjoying greater demand, selling in an average of just 77 days. This significant discrepancy in sales timelines highlights the emerging real estate trends among various price brackets.
An economic climate characterized by concerns over President Donald Trump’s tariff policies and market volatility is weighing heavily on luxury buyers. Many affluent individuals are increasingly cautious, closely monitoring their stock portfolios in response to ongoing market fluctuations. This has resulted in a substantial decline in pending luxury home sales, which decreased by 8.6% year-over-year in San Diego County. This figure marks the lowest level of luxury home activity in over a decade, while national sales have also fallen by 9.9%.
The property market features a plethora of high-end listings, with 188 luxury homes priced at $6 million or more currently available in the county. Notable properties include the opulent Sand Castle mansion in La Jolla, which has remained unsold since its listing for $108 million last October. Its extravagant design, inspired by the Palace of Versailles and featuring a private beach, has yet to attract a buyer.
One of the most significant sales in recent memory is private-equity billionaire Egon Durban’s purchase of a Del Mar residence for $44.1 million, which is marked as the highest single residential sale in San Diego County’s history. However, with 15 luxury homes priced at $10 million and above lingering on the market for more than six months, this indicates a shift in buyer sentiment towards higher-priced listings.
Additionally, the Willow Creek Estate, which was initially listed at $100 million, has seen a notable price reduction to $84.9 million, showcasing the competitive nature of the luxury market. This estate is known for its luxury amenities, including an entertainment pavilion and 27 bathrooms. Other high-profile listings, such as a property at 2920 Camino Del Mar, are also on the market due to owners spending more time elsewhere.
Further illustrating the trend of extended market durations, 3 The Point in Coronado has seen its price drop from $43 million to $37.5 million, yet remains unsold despite its extensive amenities and panoramic views. Similarly, a La Jolla property listed for $26.5 million has been on the market since May 2024, following a year and a half of withdrawal.
Despite the slowdown in the luxury market, La Jolla has experienced a significant increase in median sale prices for detached homes, which have risen by 14% year-over-year, now standing at $3.5 million as reported over the first four months of 2025. This indicates that while the luxury segment faces challenges, there remains a strong demand for properties within a more moderate price range.
Overall, San Diego County’s luxury real estate market is currently navigating through a period of adjustment, with affluent buyers becoming notably more cautious amid the backdrop of economic uncertainty and fluctuating market conditions.
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Additional Resources
- San Diego Union-Tribune: Luxury Homes for Sale
- Wikipedia: Luxury Real Estate
- GlobeNewswire: Luxury High-Rise Community in San Diego
- Google Search: Luxury Real Estate Market Trends 2025
- OC Business Journal: Luxury Homes Development
- Google Scholar: Luxury Housing Market
- Yield Pro: San Diego Housing Market
- Encyclopedia Britannica: Luxury Housing

Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.