News Summary
The upcoming Downtown Hotel Sale in San Diego, previously known as the ‘General’ Hotel Sale, focuses solely on downtown hotels, granting attendees a fair chance through a virtual waiting room system. Additionally, a future General Hotel Sale will cater to those looking for options beyond downtown. Exciting developments are on the horizon, including a new luxury hotel planned by Hilton and notable real estate transactions anticipated by 2025, further enhancing the hotel market’s vibrancy.
Exciting News for Hotel Seekers in Downtown San Diego!
Hey there, San Diego! If you’re planning on making hotel arrangements soon, you’ll want to pay close attention to the upcoming Downtown Hotel Sale, often playfully dubbed “Hotelpocalypse.” While the exact date hasn’t been officially set just yet, there’s plenty of information circulating that should get you excited.
What Exactly is the Downtown Hotel Sale?
Previously known as the “General” Hotel Sale, this year’s event shifts the focus exclusively to downtown hotels. This is quite a change, especially since past sales offered a broader selection including hotels from other areas. This new direction means that guests looking to stay right in the heart of the city will have first dibs on accommodations.
The Selling Process
So, how does this whole thing work? When the day of the sale arrives, participants will hop into a virtual waiting room. This setup is designed to create a fair playing field, as attendees will be granted access to a form in a random order. This allows hotel hunters to indicate their preferred hotels without the stress of a chaotic rush.
If for any reason you’re not able to snag a room during the Downtown Hotel Sale, fear not! There’s still the General Hotel Sale for those exploring options beyond downtown, including the lovely Mission Valley, the airport, or the beautiful Coronado Island. Keep in mind, that this secondary sale will take place at a later date, boasting a live inventory and operating on a first-come, first-served basis.
Looking Ahead
But wait, there’s more exciting news in the hotel world! By 2027, a brand-new luxury hotel and residences project is set to open in Hill Country, courtesy of Hilton. This development will surely add a splash of elegance and modernity to the area.
As for the big picture, experts predict a substantial wave of real estate transactions in the hotel investment sector by 2025. This anticipated boom is expected to be buoyed by potential rate cuts and positive market sentiment, making it an interesting time for developers and investors alike.
Global and Local Outlook
Did you know that the global rate of hotel transaction volume reached a staggering $42.1 billion in the third quarter of the year? That’s right, a report by JLL highlighted this impressive figure. It just goes to show how hot the hotel market is right now!
Speaking of hotel transactions, let’s take a look at something closer to home. The City of Memphis is considering purchasing the Sheraton Memphis Downtown Hotel for a cool $22 million. This deal aims to incorporate the hotel into the city’s tourist infrastructure, which sounds promising for local tourism.
Add to that, the Sheraton has been on the market since February 2024, and is expected to transition to a nonprofit for redevelopment after undergoing a two-year city-owned interim. Keep in mind, this hotel needs a bit of TLC, as its last major renovation was in 2004.
Final Thoughts
With so many changes and opportunities on the horizon, now is the perfect time to keep your eyes peeled for updates about the Downtown Hotel Sale and what’s happening in the broader hotel market. And remember, all the details you need will be available on the Comic-Con website. So gear up, mark your calendars, and get ready to snag some amazing hotel deals in beautiful San Diego! Your next adventure awaits!
Deeper Dive: News & Info About This Topic
HERE Resources
California Business Buzz: Weekly Roundup
Additional Resources
- SDCC Blog: San Diego Comic-Con 2025 Downtown Hotel Sale List Released
- Google Search: downtown hotel sale San Diego
- Commercial Appeal: Sheraton Memphis Downtown Hotel for Sale
- Wikipedia: Hotel
- Bisnow: Ashford Sells Downtown Boston Hotel for $123M
- Encyclopedia Britannica: hotel industry
- Daily Progress: Long Unfinished Dewberry Hotel Property Up for Sale
- Google News: hotel real estate transactions

Author: STAFF HERE CORONADO
The Coronado Staff Writer represents the experienced team at HERECoronado.com, your go-to source for actionable local news and information in Coronado, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Coronado Island Film Festival, productions at Lamb’s Players Theatre, community workshops at John D. Spreckels Center, and iconic celebrations at Hotel del Coronado. Our coverage extends to key organizations like the Coronado Chamber of Commerce and Visit Coronado, plus leading businesses in hospitality, dining, and tourism that drive the local economy. As part of the broader HERE network, including HERESanDiego.com, HEREHuntingtonBeach.com, HERELongBeach.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.